Velora CX installs executive-level retention infrastructure for venture-backed SaaS companies. We help you find the structural risks, fix the leaks, and govern retention at the leadership level.
Book a Strategy SessionIt fails because there's no system governing it. Most SaaS companies treat retention as a support function. The ones that scale treat it as executive infrastructure.
Onboarding drop-offs, usage stalls, and escalation patterns are visible—but nobody's connecting the dots at the executive level.
Retention lives in a gap between CS, product, and sales. Without governance, nobody owns it—and the board starts asking questions.
Expansion stalls. Renewals soften. By the time it shows up in the board deck, you've already lost months of compounding growth.
We don't do audits that sit on a shelf. We install infrastructure that your leadership team actually governs.
A structured engagement that uncovers your structural retention risks and delivers a board-ready governance blueprint.
Ongoing executive-level advisory that integrates retention governance into your leadership cadence—quarter after quarter.
When retention is treated as executive infrastructure, the impact compounds across every growth metric.
Laura's ability to align support, product, engineering, and sales teams made her a key driver of company-wide improvements. She communicates complex challenges with clarity, ensuring stakeholders are always aligned.Mark Holder Former COO at Checkfront | Startup Growth Advisor
We keep our client roster intentionally small. If your company is past product-market fit and retention is becoming a board-level concern, we should talk.
Book a 30-minute strategy sessionVelora CX is a curated collective of seasoned advisors, strategists, and builders—each hand-selected for deep domain expertise and a shared commitment to principled, high-impact work. We assemble around each engagement with boutique-agency depth, lean-team velocity, and zero unnecessary overhead.
Our ApproachEvery engagement is staffed by senior practitioners who have led the functions they advise on. No juniors, no layers, no learning on your dime.
Every team member is an independent senior operator chosen for alignment in values, rigour, and domain expertise—not availability.
We collaborate as each project demands—delivering the right expertise at the right moment, with no standing overhead or idle retainers.
We measure success by the infrastructure we install and the retention metrics we move—not by the volume of deliverables we produce.
Laura and Zabrina lead client strategy from day one—bringing the operational depth and executive judgement that defines every Velora CX engagement.
Strategic operator and growth partner to scaling B2B technology companies. From fractional COO engagements to high-impact CX strategy, Laura helps founders transform operational complexity into clarity—architecting the systems, teams, and revenue engines that power sustainable, board-ready growth.
“She combines operational excellence with genuine leadership… one of the most operationally impressive people I’ve worked with.”
— Angela Heald, Head of Marketing, Jobscan
Builder of scalable systems and high-performing teams. Zabrina pairs data-driven strategy with on-the-ground leadership to optimize operations, strengthen customer relationships, and design the workflows that drive retention, revenue, and measurable results at every stage of growth.
“Zabrina is the kind of leader people talk about for the rest of their careers.”
— Larissa Brue, Director of Customer Success, Leadpages
Our extended team brings deep specialisation across strategy, technology, people leadership, and go-to-market—available precisely when each engagement calls for it.
Hybrid strategist–technologist who bridges vision and execution. Jordan architects product and operations strategy, then builds the technology, processes, and reporting frameworks that bring those plans to life.
Full-stack developer with a CX lens. Joe designs and deploys automations, integrates complex API ecosystems, and applies generative AI to help clients scale support operations without sacrificing the human touch.
Former Director of Customer Success & Partnerships who aligns CS, Product, and Revenue teams around shared outcomes. Julianne audits customer journeys, identifies retention leaks, and delivers clear, actionable playbooks.
People and culture executive with a track record of building award-winning, inclusive workplaces. From leading Unbounce to gender parity to shaping global teams at Zipline, Leslie champions equity, belonging, and leadership that drives business performance.
Serial entrepreneur and award-winning performance-marketing pioneer with two successful exits. With over two decades leading strategic partnerships and advising global brands, Sarah champions sustainable, ethical growth and empowers emerging founders.
Machine learning engineer with deep expertise in scientific software development and advanced instrumentation. Tom has led complex technical projects from concept to delivery, blending neural networks, data science, and hands-on engineering leadership.
Book a strategy session and see how Velora CX brings senior, values-aligned expertise to the retention challenges your board is watching.
Book a Strategy Session