VELORA CX
Retention governance for venture-backed SaaS

Find the revenue risk hiding behind your retention metrics.

We help leadership teams reduce churn, improve renewal confidence, and create clear executive ownership of customer retention before revenue risk becomes visible in the numbers.

Book a Retention Exposure Call →See how we work
From signal to retained revenue
01Revenue riskIdentify where recurring revenue is exposed.
02Customer healthSeparate useful signals from activity noise.
03Renewal confidenceTurn risk into a credible forward view.
04Executive ownershipAssign the decision and intervention path.
05Retention governanceCreate a repeatable operating cadence.
06Stronger NRRProtect and expand recurring revenue.
Operator experience at
CheckfrontUnbounce
Velora client work with
LeadpagesRedbrickDelivra
This may be you

Retention risk rarely arrives labelled “retention risk.”

01The board asks for one retention number and receives three.
02Customer risk is known informally but does not appear in the forecast.
03Renewal ownership changes depending on the account or the week.
04Your customer organization inherited activity, but not a retention operating model.
05NRR is flattening and teams disagree about the cause.
06A fundraise, board reset or diligence process is approaching.
The problem

By the time churn reaches the board deck, the decision window has already closed.

Most growth-stage companies have retention data but no shared retention operating model. Signals sit across systems. Ownership falls between customer success, product, sales and finance. The first executive conversation happens after the renewal is already lost. The gap is not effort. It is structure.

What changes
Before VeloraAfter Velora
Three definitions of churnOne executive revenue-retention standard
Risk lives in account notes and instinctExposure mapped by segment, account and revenue
Ownership shifts by situationNamed decision owner and action trigger
The board learns after the factMonthly risk review and a consistent board view
Long lists of initiativesA 90-day plan sequenced by revenue exposure
Why leadership teams work with Velora

Instead of hiring another functional leader or purchasing another dashboard, Velora establishes executive ownership of retention and the operating systems that protect recurring revenue.

Executive operators
Senior SaaS leaders who understand how customer behaviour, renewal risk and recurring revenue connect.
Revenue retention strategy
A cross-functional view spanning customer success, product, sales, finance and executive leadership.
Operating systems that remain
Clear ownership, intervention rules and decision cadence your team can continue independently.
External recognition
Velora CX · 2026 VIATEC Innovative Excellence finalist Company-level recognitionLaura Sinclair Faunt · 2025 VIATEC Emerging Leader of the Year finalistZabrina Ting · 2026 VIATEC Emerging Leader finalist
The engagement

From uncertainty to an operating discipline.

01
Retention Exposure Call
A confidential working session to determine whether the structural risk is real.
02
Retention Diagnostic
Four weeks to map exposure, establish ownership and agree the next ninety days.
03
Governance Retainer
Monthly executive review, maintained intelligence and consistent board reporting.
Executive leadership

Senior judgement, behavioural insight and hands-on operating experience.

LS

Laura Sinclair Faunt

Founder & CEO

Laura Sinclair Faunt is the Founder & CEO of Velora CX. She works with venture-backed SaaS leadership teams to reduce revenue risk by improving customer retention, renewal confidence and executive visibility.

Her background spans more than 15 years leading customer-facing organizations through rapid growth, operational change and acquisition. Rather than treating retention as a Customer Success initiative, Laura helps companies build the governance, accountability and decision systems required to protect recurring revenue as they scale.

  • Sets the strategic direction for every engagement
  • Advises founders and executive teams on retention governance
  • Remains closely involved throughout each client partnership
  • Ensures recommendations translate into practical operating change
ZT

Zabrina Ting

VP, Strategy

Zabrina Ting is VP, Strategy at Velora CX, where she helps venture-backed SaaS companies turn customer data into executive decisions that improve retention and protect recurring revenue.

Her background spans customer success leadership, customer health strategy, behavioural analytics and operational transformation across high-growth technology companies. She specializes in identifying emerging revenue risk, building meaningful customer health frameworks and creating operating rhythms that improve renewal confidence over time.

  • Leads strategic analysis and develops executive recommendations
  • Serves as the strategic lead on many client engagements
  • Builds customer health and retention operating models
  • Partners closely with Laura on overall engagement direction
Fit

A strong fit

  • Seed to Series B B2B SaaS
  • Retention is now an executive or board concern
  • Data exists, but ownership and action are fragmented
  • Leadership is willing to make cross-functional decisions
  • A fundraise, diligence process or scale transition is approaching

Probably not a fit

  • You need outsourced ticket handling
  • You want software implementation without operating change
  • You are looking for a generic customer-success playbook
  • No executive sponsor can participate
  • The goal is simply to improve response times
Retention exposure call

Find out whether the risk is real.

A confidential 60-minute working session to examine how retention risk is currently seen, owned and acted on. You leave with an initial executive view and a clear recommendation on what should happen next.

Senior-led working sessionExecutive recommendationsNo deck or hard sellNo obligation
Book your exposure call →