Retention Advisory for B2B SaaS

Your churn is a growth problem disguised as a support problem.

Velora CX installs executive-level retention infrastructure for venture-backed SaaS companies. We help you find the structural risks, fix the leaks, and govern retention at the leadership level.

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Trusted by growth-stage SaaS teams

Checkfront Unbounce Redbrick Leadpages Delivra
The Problem

Retention doesn't fail because
your team isn't working hard enough.

It fails because there's no system governing it. Most SaaS companies treat retention as a support function. The ones that scale treat it as executive infrastructure.

Churn signals go unnoticed

Onboarding drop-offs, usage stalls, and escalation patterns are visible—but nobody's connecting the dots at the executive level.

No governance, no accountability

Retention lives in a gap between CS, product, and sales. Without governance, nobody owns it—and the board starts asking questions.

Revenue leaks quietly

Expansion stalls. Renewals soften. By the time it shows up in the board deck, you've already lost months of compounding growth.

Two engagements.
One retention system.

We don't do audits that sit on a shelf. We install infrastructure that your leadership team actually governs.

Step 1

Retention Diagnostic

A structured engagement that uncovers your structural retention risks and delivers a board-ready governance blueprint.

  • Behavioural health scoring across your customer base
  • Retention segmentation and risk mapping
  • Executive governance blueprint with intervention playbooks
Step 2

Governance Retainer

Ongoing executive-level advisory that integrates retention governance into your leadership cadence—quarter after quarter.

  • Executive retention dashboards and reporting
  • Quarterly strategy refresh and governance cadence
  • Ongoing leadership advisory and intervention guidance
What Changes

Retention becomes a governed function,
not a reactive one.

When retention is treated as executive infrastructure, the impact compounds across every growth metric.

1
Clear view of structural retention risk
2
Board-ready retention governance
3
Predictable revenue
and renewal confidence
4
Capital efficiency that investors notice
Laura's ability to align support, product, engineering, and sales teams made her a key driver of company-wide improvements. She communicates complex challenges with clarity, ensuring stakeholders are always aligned.
Mark Holder Former COO at Checkfront | Startup Growth Advisor
Who We Work With

Built for venture-backed SaaS
at a critical growth stage.

  • Seed to Series B SaaS companies
  • Experiencing churn pressure or growth fragility
  • Facing board scrutiny around retention metrics
  • Ready to treat retention as leadership infrastructure
  • Looking for senior advisory, not tactical consulting

Not sure if it's a fit?

We keep our client roster intentionally small. If your company is past product-market fit and retention is becoming a board-level concern, we should talk.

Book a 30-minute strategy session
Who We Are

Senior operators, not outsourced headcount.

Velora CX is a curated collective of seasoned advisors, strategists, and builders—each hand-selected for deep domain expertise and a shared commitment to principled, high-impact work. We assemble around each engagement with boutique-agency depth, lean-team velocity, and zero unnecessary overhead.

Our Approach

Built for precision,
not for volume.

Every engagement is staffed by senior practitioners who have led the functions they advise on. No juniors, no layers, no learning on your dime.

Curated, not contracted

Every team member is an independent senior operator chosen for alignment in values, rigour, and domain expertise—not availability.

Assembled on demand

We collaborate as each project demands—delivering the right expertise at the right moment, with no standing overhead or idle retainers.

Outcomes over optics

We measure success by the infrastructure we install and the retention metrics we move—not by the volume of deliverables we produce.

Leadership

The executive team driving
every engagement.

Laura and Zabrina lead client strategy from day one—bringing the operational depth and executive judgement that defines every Velora CX engagement.

Laura Sinclair Faunt — Founder & CEO

Laura Sinclair Faunt

Founder & CEO

Strategic operator and growth partner to scaling B2B technology companies. From fractional COO engagements to high-impact CX strategy, Laura helps founders transform operational complexity into clarity—architecting the systems, teams, and revenue engines that power sustainable, board-ready growth.

“She combines operational excellence with genuine leadership… one of the most operationally impressive people I’ve worked with.”

— Angela Heald, Head of Marketing, Jobscan

Zabrina Ting — VP, Strategy

Zabrina Ting

VP, Strategy

Builder of scalable systems and high-performing teams. Zabrina pairs data-driven strategy with on-the-ground leadership to optimize operations, strengthen customer relationships, and design the workflows that drive retention, revenue, and measurable results at every stage of growth.

“Zabrina is the kind of leader people talk about for the rest of their careers.”

— Larissa Brue, Director of Customer Success, Leadpages

Advisors & Specialists

A network of senior practitioners,
activated when it matters.

Our extended team brings deep specialisation across strategy, technology, people leadership, and go-to-market—available precisely when each engagement calls for it.

Strategy & Operations Lead

Jordan Platz

Hybrid strategist–technologist who bridges vision and execution. Jordan architects product and operations strategy, then builds the technology, processes, and reporting frameworks that bring those plans to life.

Development & AI Lead

Joe Owen

Full-stack developer with a CX lens. Joe designs and deploys automations, integrates complex API ecosystems, and applies generative AI to help clients scale support operations without sacrificing the human touch.

Strategic Advisor

Julianne Johnson

Former Director of Customer Success & Partnerships who aligns CS, Product, and Revenue teams around shared outcomes. Julianne audits customer journeys, identifies retention leaks, and delivers clear, actionable playbooks.

Advisory Board Member

Leslie Collin, CPHR

People and culture executive with a track record of building award-winning, inclusive workplaces. From leading Unbounce to gender parity to shaping global teams at Zipline, Leslie champions equity, belonging, and leadership that drives business performance.

Advisory Board Member

Sarah Bundy

Serial entrepreneur and award-winning performance-marketing pioneer with two successful exits. With over two decades leading strategic partnerships and advising global brands, Sarah champions sustainable, ethical growth and empowers emerging founders.

Strategic Partner

Tom Depew, PhD

Machine learning engineer with deep expertise in scientific software development and advanced instrumentation. Tom has led complex technical projects from concept to delivery, blending neural networks, data science, and hands-on engineering leadership.

Ready to work with a team
that operates at your level?

Book a strategy session and see how Velora CX brings senior, values-aligned expertise to the retention challenges your board is watching.

Book a Strategy Session